Kafle Discusses on Modes of Appeal
1 Oct. 2010
As a part of the weekly Lecture Series being held at the Department of Languages and Mass Communication, Mr. Hem Raj Kafle, Assistant Professor of English, presented on “Ethos, Logos and Pathos: Real Life Implications.” The presentation was followed by discussion among the teachers and students.
Ethos, logos and pathos are the fundamental modes of appeal that persuasive communication requires according to the western classical system of rhetoric developed by Aristotle. They refer to communicator’s character, communicated text, and audience psychology respectively. The contemporary relevance of these appeals lies in all modes of communication and artifacts intended to influence people.
The Lecture Series will be continued after the Dashain Festival/vacation.
